5 Data Storytelling strategies for producing More Persuasive Charts and Graphs

5 Data Storytelling strategies for producing More Persuasive Charts and Graphs

3 Our eyes are capable of a few things at as soon as.

If you have a graph or chart with over 5 to 10 factors, the average person devices begin to lose their individuality and generally are observed by our eyes as a single entire.

Take, for instance, this chart. The initial things you notice would be the peak at the center, the line that is green the phrase “outage.”

In the event that goal is always to convey an obvious message through a declarative chart (in place of an exploratory one), then you’ll note that there’s no clear message here.

Suppose, for instance, you want to reveal that performance ratings proceeded to decline even with the outage, then your audience has got to work hard to get this trend, whilst the top into the history distracts through the line that is green.

The best answer, in cases like this, would be to get rid of the wide range of customer support calls data while focusing on customer care ranks before and after the outage.

4 We try to look for meaning into the information.

Another essential simple truth is our minds are made to instantly seek out connections and attempt to find meaning within the information.

In the event that you understand this chart, you’ll realize that your head unconsciously makes the text between your orange into the title as well as the orange-colored dots.

“This must imply that the orange dots represent the most notable performers,” our brain that is visual concludes.

Incorrect. really, the very best performers are those plotted to your top right of this chart while having nothing in connection with the selection of colors.

5 we have been led by social conventions.

There are specific conventions we ignore. For instance, in Western tradition, all of us intuitively understand that when visualizing time, it moves from kept to right, not straight to left; or that blue means cool and red means hot. Continue reading “5 Data Storytelling strategies for producing More Persuasive Charts and Graphs”